Root & Ribbon was founded by husband and wife, Erika and Michael Iacino, with a shared heart for giving and a passion for building traditions that last. What began as a simple idea to create products that inspire families to give back has grown into a purpose-driven brand rooted in love, legacy, and community.

At the center of it all is our daughter, Buffy — the inspiration behind so much of what we do. She’s not only the main character in The North Pole Donation Express, she’s the light of our lives and the spark behind our mission. Written by Erika, The North Pole Donation Express began as a heartfelt way to teach children the joy of giving — and has since grown into a beloved tradition.

Root & Ribbon brings that same spirit into everything we create. From seasonal keepsakes to everyday goods with purpose, we help families turn giving into something magical and lasting. Because when giving is woven into the fabric of your home, it becomes something you carry forever.

We believe the best gifts aren’t just wrapped — they’re felt, remembered, and shared.